Welcome to
United Sportswear Europe & Gear Federation
Association regulated by Swiss law
About USE
The Sneaker & Sportswear community is joining forces in a new federation at European level.
Join USE and take benefit from our expertise and European network with our Sportswear and Gear partners.
Don’t wait any longer!
Our members
The idea of a European federation was born from the convergences that appeared between 4 structures based in different countries: #BEsneax in Belgium, Kiff&Gear in France, Amsterdam Sportswear Weekend in the Netherlands and Club Swissgayfetish in Switzerland.
Mr Sportswear Europe
Launched at the initiative of the Amsterdam Sportswear Weekend, the very first edition of the Mr Sportswear Europe contest took place in May 2022, in Amsterdam. Since then, the organization has been taken over by USE. Brussels was the host in 2024.
In 2026 , a new city will be choosen for the contest
Join us
Join USE and take benefit from our expertise and European network with our Sportswear and Gear partners.
Don’t wait any longer!
Newsletter
By subscribing to our newsletter, you stay up to date with USE activities and you can win gifts including free entries to partner events.