Mr Sportswear Europe
To find out everything about the community title and the organization of the competition, you’ve come to the right place.

The origin
Launched at the initiative of the Amsterdam Sportswear Weekend, the very first edition of the Mr Sportswear Europe contest took place in May 2022, in Amsterdam. Since then, the organization has been taken over by USE. This biennial event, held in different cities in rotation, aims to find the ultimate ambassador for the European sportswear community, someone who embodies its values and aspirations. Currently, Martin (from Germany) holds the title.

Mr Sportswear Europe 2022-2023 Martin
Two years as Mister Sportswear Europe are now behind me.
I give up the title with a crying, but also with a happy eye. It was a wonderful time with many great experiences and many new and great people that I got to meet.     I have visited many new places and I hope   I have represented the title, the fetish and our community well. You certainly can’t always do everything right and please everyone.
But everyone should also consider that we always want recognition and respect. Especially at the CSD, we take to the streets and demonstrate. Unfortunately, I have also found out myself that this tolerance that we want from our own ranks is not always given.
Therefore, I think everyone should just think about whether we are not just          a little friendlier to our fellow human beings.
Together instead of against each other.
Martin

Mr Sporswear Europe 2024-2025 Kriss
The actual Mr Sportwear Europe is Kriss from Belgium
I am happy to be part of and represent a community that has embraced me. Since my election in June 2024, I visited fantastic cities with even more fantastic bars in Cologne, Berlin, Amsterdam,… The many meetings, discussions and experiences I get to share with you are inspiring. I am a child of the 90s so the street culture of that time has influenced me tremendously. Track suits, caps, white socks, Nike Air max, Nke Tn it has something sporty but also rebellious. The latter is what I often find in each of us, that non-conformist, that going against the established norm in order to be ourselves in all freedom, our origins lie in rebellion and contradiction but also in respect and responsibility, generosity and love. Thinking about the world today, it sometimes seems that we are powerless in the face of such overwhelming challenges coming our way. This is precisely why it is important to come out as one group, – across the different fetish communities, under all the colours of the rainbow flag – as one family, leaving no one behind. For me, the individual is always in rebellion and the ‘kiffeur’, ‘the lad’, ‘ the proll’ the counter-reaction of that which he refuses to be. Stand up for what you believe in, even if you are standing alone. I look forward to meeting you further at our events and until then…j’existe quand je sniffe et quand tu kiffes tu sniffesÂ

Friday 21 June 2024
Sportswear Party
Dancing & cruising party for sportswear and sneakers fans. Strict dress code 100% sportswear.
Order your ticket below.

Saturday 22 June 2024
Open air contest
Join us at Rue du Marché au Charbon for an all day open air fair including the Election of Mr Sportswear Europe 2024.
Free access!

Sunday 23 June 2024
Social & Chillout
Let’s share a brunch with the new Mr Sportswear Europe 2024 followed by a social drink.
Order your ticket below.
Learn more
Application
Applications for the contest are open until 20 June in the afternoon.
Ticketing
If the election show is free, consider purchasing tickets for the Friday party and Sunday brunch.
Partner Hotels
Take advantage of the exceptional offers negotiated with our partner hotels. Two options: 3* nearby or 4* a little further away.
Sponsors

Application
The contest is open to all sportswear fans from the European continent, and the winner will become the ambassador of his community for two years. Winning a national title is not a prerequisite for participation. It’s a unique experience that brings a lot on a personal level. The contest is endowed with numerous prizes. Participation implies full acceptance of the rules.

Ticketing
The election show will take place outdoors on a stage surrounded by community bars, and admission is completely free. In addition to the candidates’ performances, various LGBTQIA+ artists will showcase exclusive performances. Presale tickets are available for the Friday night event, while reservations are required to attend the Sunday brunch. Click the button below to purchase your tickets.

Partner Hotels
To accommodate our visitors in the best conditions, we have negotiated exclusive offers in two renowned hotels in the capital. Booking through our website and ake advantage of particularly competitive rates for the duration of our event.